It’s happened in many industries. You can purchase stocks through a full service brokerage, or through a discount brokerage. You can also book your trip with a travel agent, or directly with an airline. Many industries now offer a discount option. The benefits to consumers vary by industry. The real estate industry is not immune to innovation and the changing needs of consumers. However, there is always a price to pay when using any discount service provider. Would you trust your health to a discount doctor, or your legal matters to a discount lawyer? Then why would you use a discount real estate brokerage for one of your largest financial transactions?
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